For quite some time, innovation in banking was highly scrutinised and frowned upon. Fresh out of the big crisis, at first all that people could associate with the term was debt securitisation and risky investments. With regulation also tightened up (especially for incumbents), this seemingly created the notion that banking was to remain a stronghold from innovation and that disruptive waves from technology advances would not affect the industry as a whole. And yet, almost a decade later, that notion no longer holds true. FinTech innovators with solutions that tackle real customers’ needs whilst guaranteeing a top-notch user experience, are redefining how banking should work.
In strategic decision making, we have certain expectations about the world and how it behaves. In order to find your blue ocean, you are on the lookout for distinguishing elements.
The aim is to make competition irrelevant by carving out for yourself a hopefully close to inimitable competitive advantage. These processes are often similar to paradigm shifts in sciences. These shift describe the advancement from one paradigm, e.g the sun circulates the earth, to another, e.g. the earth circulates the sun.