As a small but growing consultancy, we receive an increasing amount of applications on our vacancies with an increase in the quality of applicants.
This is an interesting trend and constitutes a shift in the perception of applicants towards big multinational corporates. As Maslow outlined in his famous Hierarchy of Needs, the need for self-actualization is most highly desired but often not fulfilled in a junior position within a large corporation. Generation Z, 18-30, tends to value this criterium with an increasing importance. This is one of the reasons to choose a startup with all its risks over the safety of a big MNC because you are often given freedom in how you are doing things and often partly what you do, e.g. Google’s 20 per cent set aside time per employee for own projects.